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The world has changed tremendously since this Council’s inception in 1946, and so has the role of market research. Once focused primarily on gathering objective information on customers and the effectiveness of marketing programs, market insights teams are now expected to understand the external ecosystem in which their company operates, utilize advanced analytic techniques, identify insights that deliver competitive advantage, respond “instantly” to executive requests for external data, make recommendations that inspire action, interpret trends, and even “predict” the future.
Heads of market research departments or the highest-ranking market research executives within a division.
Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council, The Conference Board
Relationships with trusted peers in a unique environment of confidentiality—that's the core of the Council experience.
Members drive content, incorporating their pressing issues into discussions
Enjoy candid exchanges in a relaxed environment
Access an exclusive community of true peers
Members spans industries and geographies, giving you a high-level perspective of the business environment
All meetings are held under the Chatham House Rule, and group size is limited
Learn how Member companies are tackling common challenges today
Save time, navigate complexity, and get Trusted Insights for What's AheadTM. Find out how you can join an exclusive community of peers in your field and start reaping the benefits of Membership.
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