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Market Insights Council

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While the world has changed tremendously since this council’s inception in 1946, the basic concerns of marketing research have remained the same: we want to gain insight into the behavior of consumers, and we need to evaluate the effectiveness of our marketing activities. Some recent council topics:

  • Sports sponsorship ROI
  • Brand positioning development and brand architecture
  • New analytical tools and emerging trend research

At Council meetings we share best practices on data collection, analytics, and other aspects of marketing research. Between meetings, we often assist each other with timely and practical advice.

  • AARP
  • AT&T
  • Adobe Systems, Inc.
  • Alaska Air Group, Inc.
  • Bloomin' Brands
  • Bose Corporation
  • Brookfield Properties
  • Circle K Stores, Inc.
  • Deere & Company
  • ETS
  • Eastman Chemical Company
  • Florida Blue
  • Herbalife International, Inc.
  • Intel Corporation
  • KB Home
  • Marriott International, Inc.
  • Mayo Clinic
  • Merck
  • Multicare Health System
  • Nestle Purina PetCare Company
  • Prudential Financial Inc.
  • Salt River Project
  • T. Rowe Price Associates, Inc.
  • Taco Bell
  • Walt Disney Company, The
  • Wells Fargo & Company
  • eBay Inc.

Enduring relationships with trusted peers are the core of the Council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of Council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.

  • Collective problem solving that puts your issue on the agenda
  • Benchmarking through regular surveys of Council members about relevant company practices
  • Multifunctional insights generated by the wealth of perspectives gathered from 125+ Councils (covering more than 50 functions) that work together across geographies
  • Virtual communities that extend learning opportunities through a variety of online forums and other resources

Heads of market research departments or highest-ranking market research executives within a division. Membership is by invitation only.

Anne Greer

Anne Greer

Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board
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Find out what members value most about their council membership.