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Market and business insights are key to marketing ROI in a rapidly evolving digital world. Today, the challenge for the marketeers is to understand the analytics captured. It is also to connect and convert all the relevant data points into actionable insights that add value for demand generation, profitable growth and ultimately Customer Experience.
The Council’s mission is to help leaders in the practice of market research, business intelligence and data analytics across industries and regions. The group provides a peer-to-peer benchmarking and problem-solving safe space to exchange. In this forum, we will discuss how to manage the function and how it connects to corporate strategy, innovation and competitive advantage.
Members meet 3 times per year, in different European locations, to evaluate, adapt and apply the learnings for their own business.
Council Director, Customer Experience Council