Supporting Remote Work Behind Those Virtual Backgrounds
June 16 | Keri K. Stephens, Associate Professor in Organizational Communication Technology, The University of Texas at Austin | Comments (0)
COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y
Building Reputation During the Pandemic Dictates Employees First
June 16 | Kirk Stewart, Senior Fellow, The Conference Board Marketing & Communications Center | Comments (0)
During the global pandemic, how business manages its employee experience has become the most important driver of overall corporate and brand reputation.
Corporate Purpose Becoming a Prerequisite for Recovery
May 11 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here.
How to Sustain the Focus on Customer Experience in Good AND Challenging Times
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Conference Board. Some responses have been edited for this format. To view the entirety of the webinar or download the presentation click here.
Converting Purpose into Brand Power: A Conversation with Jim Stengel, Former Global Marketing Officer at Proctor & Gamble
April 09 | Kenzie Kline | Comments (0)
Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference Board’s own JP Kuehlwein to discuss how to translate purpose into powerful brands and profits, partner with startups, and remain helpful during the COVID-19 crisis.
Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2
March 31 | Influencers Podcast | Comments (0)
Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. Part wo of this podcast further explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.
Consumer Confidence at a Time of Coronavirus
March 31 | Indications Podcast | Comments (0)
The Conference Board Consumer Confidence Index fell sharply in March 2020, led by a nearly 20-point decline in the Expectations Index—among the largest one-month drops ever. Lynn Franco, Senior Director of Economic Indicators, explains how the rapid intensification of COVID-19 has fueled widespread uncertainty on the economy and jobs, and why March’s numbers are in line with a severe contraction—rather a temporary shock—and further declines are sure to follow.
Boosting Brand Strength: How to Benchmark and Strengthen Brand Equity
March 31 | Kenzie Kline | Comments (0)
Michael Sussman, Ph.D. and CEO of the BAV Group and Sandrine Martin, Analytical Brand Strategist of the BAV Group joined JP Kuehlwein of The Conference Board to discuss how one can assess the “strength of a brand’s equity across time, categories, geographies, social media, and in people’s minds.”
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1
March 30 | Influencers Podcast | Comments (0)
Join us for the first in this mini-series which focuses on how organizations can continue to successfully build their brands and consumer communications in the midst of the COVID-19 crisis. In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights, about how marketers should manage their brands and organizations in the midst of this tumultuous situation.