Artificial Intelligence (AI) is the next technological revolution - are you ready? Hear from companies leading the charge - Google, Deere and Co., Thermo Fisher Scientific and more - with examples on how AI can have a major impact on all critical areas of your marketing including: 

• Market research
• Search
• Customer experience
• Content marketing
• Personalization

Why You Should Attend

• STAY COMPETITIVE – Discover why now is the time to learn, explore, and pilot AI initiatives.
• UNDERSTAND THE LANDSCAPE – Examine the opportunities, challenges, and potential pitfalls.
• PREPARE TO GET STARTED – Find out the steps to begin… and get immediate, positive results.
• UNLOCK POTENTIAL – Learn how AI rewards the scale and big data that your organization has!
• DRIVE REAL MARKETING RESULTS – Turn the magic of AI into your secret weapon.

Sessions We Have Planned

• Machine Learning in the Cloud: How Marketers Can Take Advantage
• AI in Search
• Personalization Without Personal Data
• Data, Rules, and Customer Experience
• Proving the Impact of AI, Analytics, and Data Science on Marketing
• A Conversation with the Man Behind IBM's Watson

Who Should Attend?

• Chief Experience, Marketing, Customer, Innovation and Technology Officers
• Heads, VPs, Directors & Managers of:
  • CX
  • Marketing
  • Digital Experience
  • Brand/Customer Loyalty
  • Digital Marketing
  • Consumer Intelligence
  • Customer Analytics and Insights

Register Now!

This event is complimentary for Conference Board Members ($295 for non-members), and can be accessed on demand.

Get Involved!

Does this event align with your company's goals and strategies?

For speaking opportunities, contact: mike.moran@conferenceboard.org
For sponsorship, contact: michael.felden@conferenceboard.org
For marketing partnerships, contact: melissa.mianulli@conferenceboard.org

Tim Peter, Program Director, The Conference Board

11:10 - 11:45am

Machine Learning in the Cloud: How Marketers Can Take Advantage

Data scientists and ML experts are becoming increasingly hard to come by and are being applied to core parts of your business, not marketing. More and more, it makes sense for marketers to treat ML as a service to use, rather than one to build internally. Find out how to use ML to understand the customer journey, including predicting purchases and calculating Customer Lifetime Value. Employ ML to both identify your best customers and to improve your marketing outcomes with them.

Eric Obenzinger, Tech Engagement Manager, Google

Rebecca Gutteridge, Customer Solutions Software Engineer, Google

11:45am – 12:05pm

Break

12:05 - 12:35pm

AI in Search

Helping searchers find what they are looking for is how Google uses AI, but how does AI help companies succeed in search? We’ll hear from our panelists in a wide-ranging discussion covering AI and data analysis to help companies succeed in Search Engine Optimization (SEO) and in site search--the search box on your own website.

Moderator:

Mike Moran, Program Director, The Conference Board

Panelists:

Ralph DeStefano, Director of Marketing Operations, UL

Deborah Johnson, Director Website and Online Services, American Society for Mechanical Engineering

Rajesh Singi, CTO of Digital Growth and Commerce, IBM

12:35 – 12:55pm

Break

12:55 – 1:30pm

Personalization without Personal Data

Another day, another announcement that takes more data away from marketers. First came GDPR, CCPA, and other regulations that limit personal data. Next Google recently announced the death of third-party cookies. AI thrives on data, so how can personalization work without knowing who the person is? The answer to that question sets the stage for the next era of personalized websites that drive website visitors to become customers.

Steve Zakur, CEO, SoloSegment

1:30 – 1:50pm

Break

1:50 – 2:25pm

Data, Rules, and Customer Experience

In recent years, many organizations have started AI and data science projects, but face challenges with the culture around data, exposing data across silos, and putting data to work in meaningful ways. This session will discuss John Deere’s journey around using data to drive decisions about the customer experience and, eventually, to drive experience in real time and deliver value.

Sean O’Hanlon, Director of Digital Customer Experience, Deere and Company

2:25 – 2:45pm

Break

2:45 – 3:25pm

Proving the Impact of AI, Analytics, and Data Science on Marketing

In recent years, many large companies have started AI and data science projects but are now under increasing pressure to show results. Bigger companies have bigger problems in wrangling data across silos and putting that data to work in meaningful ways. We’ll focus on using data not only for insights but to automatically improve processes to show value in a speedy manner.

Moderator:

Mike Moran, Program Director, The Conference Board

Panelists:

Jeff King, Senior Manager of Data Science, Thermo Fisher Scientific

Jeff Klag, Market Data Analytics Specialist, Deere and Company

Katie Paine, Senior Fellow, The Conference Board

3:25 - 4:00pm

A Conversation with the Man Behind IBM's Watson

Get the inside story of how Watson dominated Jeopardy, and how similar breakthroughs in Natural Language Processing are leading to new solutions to old marketing problems. Find out what's new now, and what's coming next.

Interviewer:

Mike Moran, Program Director, The Conference Board

Interviewee:

David Ferrucci, Director of Applied AI, Bridgewater Associates

4:00 - 4:10pm

Closing Remarks