In our latest C-Suite Outlook survey, over 65% of CEOs said they would be increasing investment in the next two years in improving the customer experience. Of eighteen different marketing and communications line items, this was the top choice that they made. When the simplicity of this intent from the CEO meets the complexity of the modern customer experience managed by the marketing, technology, customer and sales teams, magic can happen.
At this year’s conference, we will examine what we’ve learned and answer the questions that are top of mind, including: what will shape our CX strategies as we go forward? What do we need from those CEOs to get the job done? And how will we prove progress? Join fellow CX practitioners to hear from leaders of some of the world’s most relevant brands as we explore what comes next to accelerate the practice of understanding each customer, intercepting them at the moments that matter, delighting them with their experience, and profiting in the long term.
Who Should Attend: This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing their end-to-end customer experience strategies. From marketers to insights to sales to communicators to data scientists – all are involved and all are welcome.
Speaking Opportunities: speaking@tcb.org
Marketing Partnerships: shawn.lin@tcb.org
Sponsorships Opportunities: megan.hoole@tcb.org
Group Registrations: ukou@tcb.org
Jerry Yang and Akiko Yamazaki Professor and Senior…
Director, Stanford Digital Eco…
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