EXPERT BRIEFING
Consumers Attitudes' About Data Practices in Asia-Pacific
The COVID-19 pandemic is shining a spotlight on public concern around data practices. Customer data can be a gold mine for marketers—but how can both marketers and consumers best benefit?
- What are Asian consumers’ perceptions about company data practices?
- What are their preferences, sentiments, and behaviors when it comes to company practices regarding the collection and usage of personal data?
- What are global and regional differences in consumer perceptions and preferences?
- What are practical implications for business?
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