EXPERT BRIEFING
Consumers Attitudes' About Data Practices in Asia-Pacific
The COVID-19 pandemic is shining a spotlight on public concern around data practices. Customer data can be a gold mine for marketers—but how can both marketers and consumers best benefit?
- What are Asian consumers’ perceptions about company data practices?
- What are their preferences, sentiments, and behaviors when it comes to company practices regarding the collection and usage of personal data?
- What are global and regional differences in consumer perceptions and preferences?
- What are practical implications for business?
Expert Briefings connect you and your team with our experts, who will translate the latest research and economic analysis into insights you can use to guide your business strategy now and answer your questions in real time.
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