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EXPERT BRIEFING
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Unlocking Value from Integrated Corporate Communications and Marketing

Can organizations realize greater value from their communications and marketing functions if the two are better aligned?

  • How can companies take the first steps toward integration?
  • What is the potential value for companies in integrating corporate communications and marketing?
  • What challenges do companies need to overcome to have a successful integration?
  • What examples exist of successful integration?
  • What can be learned from examples that were not successful?

Expert Briefings are an exclusive benefit for members of The Conference Board.

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