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November 01, 2024 12:00 PM ET - 12:45 PM ET | Virtual Meeting
Chief communicators’ scope has expanded to a range of constituencies and topics, requiring T-shaped communications expertise: broad generalist comms know-how combined with focused subject area expertise related to employees, sustainability, finance, and other topics. This has also led to CCO+ titles such as Chief Communications and Marketing Officer, Chief Communications and HR Officer, or Chief Communications and ESG/Sustainability Officer. How are comms leaders effectively managing to combine comms generalist and niche expertise?
We invite Marketing & Communications Center members to join our discussion of this topic in a confidential, 45-minute virtual roundtable. We will discuss the following questions:
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
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Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.
Members can access materials for this event, but must be signed in. Please sign in to your myTCB® account to access.