Beyond “Comms”: How Can Communications Leaders Manage Their Growing Role?
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

Marketing & Communications Roundtables

Beyond “Comms”: How Can Communications Leaders Manage Their Growing Role?

November 01, 2024 12:00 PM ET - 12:45 PM ET | Virtual Meeting

Register

Already a Member? Go to myTCBTM  

Chief communicators’ scope has expanded to a range of constituencies and topics, requiring T-shaped communications expertise: broad generalist comms know-how combined with focused subject area expertise related to employees, sustainability, finance, and other topics. This has also led to CCO+ titles such as Chief Communications and Marketing Officer, Chief Communications and HR Officer, or Chief Communications and ESG/Sustainability Officer. How are comms leaders effectively managing to combine comms generalist and niche expertise?

We invite Marketing & Communications Center members to join our discussion of this topic in a confidential, 45-minute virtual roundtable. We will discuss the following questions:  

  • Which topics and focus areas have expanded your/your team’s role the most?
  • How do you/your teams ramp up on your expertise to cover broader, bigger roles?
  • How is communicators' expanding role changing relationships and collaboration across the company? 
  • What is the latest on hiring, finding talent, and the desired profile of new hires?

Forgot Password?

 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Create Account  

Members of The Conference Board get exclusive access to Trusted Insights for What's AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Upcoming Series Events

Past Series Events

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

Other Related Resources

✕
hubCircleImage