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Marketing & Communications Roundtables

Beyond “Comms”: How Can Communications Leaders Manage Their Growing Role?

November 01, 2024 12:00 PM ET - 12:45 PM ET | Virtual Meeting

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Chief communicators’ scope has expanded to a range of constituencies and topics, requiring T-shaped communications expertise: broad generalist comms know-how combined with focused subject area expertise related to employees, sustainability, finance, and other topics. This has also led to CCO+ titles such as Chief Communications and Marketing Officer, Chief Communications and HR Officer, or Chief Communications and ESG/Sustainability Officer. How are comms leaders effectively managing to combine comms generalist and niche expertise?

We invite Marketing & Communications Center members to join our discussion of this topic in a confidential, 45-minute virtual roundtable. We will discuss the following questions:

Which topics and focus areas have expanded your/your team’s role the most?
How do you/your teams ramp up on your expertise to cover broader, bigger roles?
How is communicators' expanding role changing relationships and collaboration across the company?
What is the latest on hiring, finding talent, and the desired profile of new hires?

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Members of The Conference Board get exclusive access to Trusted Insights for What's Ahead^TM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Upcoming Series Events

Post-Election Marketing 2025: Brand Messaging that Lands Without Stinging

December 12, 2024 12:00 PM ET - 12:45 PM ET

How to Engage Employees and Communicate Internally After the Election?

December 13, 2024 12:00 PM ET - 12:45 PM ET

Post-Election Marketing 2025: Brand Messaging that Lands Without Stinging

December 12, 2024 12:00 PM ET - 12:45 PM ET

How to Engage Employees and Communicate Internally After the Election?

December 13, 2024 12:00 PM ET - 12:45 PM ET

Past Series Events

Balancing Strategic vs. Executional Demands – What’s a CMO to Do?

October 31, 2024 12:30 PM ET - 01:15 PM ET

How Is the Volatility in the Market Affecting the Sentiments of CCOs and CMOs?

August 15, 2024 12:00 PM ET - 12:45 PM ET

Who’s Up, Who’s Down, and Why? The Latest Axios Harris Poll 100 Corporate Reputation Ranking

July 11, 2024 12:00 PM ET - 01:00 PM ET

Now that CCOs Have a Seat at the Table, Do They Wish They Hadn’t?

May 22, 2024 01:00 PM ET - 01:45 PM ET

Will Today’s Chief Marketers Be Future CEOs?

May 22, 2024 12:00 PM ET - 12:45 PM ET

Marketing Roundtable: Impact, Performance Measurement and Hybrid Work

April 26, 2024 12:00 PM ET - 01:00 PM ET

What’s the Latest on AI in Communications? Measurement, AI Adoption Management & More

April 18, 2024 12:00 PM ET - 01:00 PM ET

Marketing Investment: How CMO and CEO Perspectives Differ

February 23, 2024 11:00 AM ET - 12:00 PM ET

Behind the Headlines: What’s Up and What’s New in Crisis and Issues Communications?

February 16, 2024 11:00 AM ET - 12:00 PM ET

The CEO Perspective on 2024 and What It Means to Marketing and Communications

January 16, 2024 11:00 AM ET - 12:15 PM ET

Marketing and Communications: The Year in Review and the Year Ahead

December 14, 2023 11:00 AM ET - 12:30 PM ET

Keeping Your Creative Edge: Rethinking Your Talent Approach in Communications and Marketing

October 27, 2023 11:00 AM ET - 12:30 PM ET

White, Grey, and Black Swans: How Ready Are Crisis Communications Teams for Election Season, AI Risks, and More?

September 20, 2023 12:00 PM ET - 01:00 PM ET

Customer-Focused Sustainability Communications in Times of ESG Backlash: Pleasing Customers, Upsetting Investors?

August 03, 2023 12:00 PM ET - 01:30 PM ET

Customers, Consumers and Companies in an Economic Tango

May 23, 2023 02:00 PM ET - 03:30 PM ET

Lessons on How to Avoid Stains of Greenwashing

November 17, 2022 02:00 PM ET - 03:15 PM ET

The Priority Issues for Corporate Communications Professionals Roundtable

September 20, 2022 02:00 PM ET - 03:00 PM ET

CEO Expectations of Marketing

April 12, 2022 02:00 PM ET - 03:15 PM ET

Balancing Strategic vs. Executional Demands – What’s a CMO to Do?

October 31, 2024 12:30 PM ET - 01:15 PM ET

How Is the Volatility in the Market Affecting the Sentiments of CCOs and CMOs?

August 15, 2024 12:00 PM ET - 12:45 PM ET

Who’s Up, Who’s Down, and Why? The Latest Axios Harris Poll 100 Corporate Reputation Ranking

July 11, 2024 12:00 PM ET - 01:00 PM ET

Now that CCOs Have a Seat at the Table, Do They Wish They Hadn’t?

May 22, 2024 01:00 PM ET - 01:45 PM ET

Will Today’s Chief Marketers Be Future CEOs?

May 22, 2024 12:00 PM ET - 12:45 PM ET

Marketing Roundtable: Impact, Performance Measurement and Hybrid Work

April 26, 2024 12:00 PM ET - 01:00 PM ET

About the Series

Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).

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