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May 23, 2023 02:00 PM ET - 03:30 PM ET
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Copy LinkAs the economy tightens, and budgets change, so do customer and consumer behaviors. What we are seeing is a delicate push and pull of companies understanding and reacting to these changing behaviors to maintain brand loyalty.
Does the economic climate represent a threat, an opportunity, or both for your business? How are you reacting?
Join us as we focus on these questions and dissect learnings from our recent “Marketing in an Economic Reset” webcast. During this session, we heard from both sides: a global CPG company and a well-known entity in the technology space. What we found was that whether a B2B and B2C company, in these uncertain times, B2P – Business to People – will ensure saliency in the marketplace.
Learn how other marketers and communicators are reacting to the changes that these uncertain times are generating. How do you keep your customers happy? How do you win new customers? How do you balance short-term and long-term objectives? What role does brand-building play for B2B and B2C companies? And how do you still prioritize experimentation and innovation – especially in the area of AI?
As always, insights from the session will be used to generate a write-up, sent to all attendees after the session. We appreciate your interest and participation.
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Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
