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23 January 2024 / Brief
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We may be at a point where every business is facing a ‘Blockbuster, meet Netflix’ moment: adapt, embrace, or expire.
The promise, the possibilities, and the problems with the large-scale adoption of artificial intelligence (AI) tools have been major themes of 2023. While these tools have been in development for almost 70 years, it was the introduction of ChatGPT in November 2022 that ignited the acceleration of adoption by businesses. In the latest survey of C-Suite executives around the world, we see expectations for increases in productivity, creativity, and innovation while the ongoing concerns around trust and talent remain prevalent.
The promise, the possibilities, and the problems with the large-scale adoption of artificial intelligence (AI) tools have been major themes of 2023. While these tools have been in development for almost 70 years, it was the introduction of ChatGPT in November 2022 that ignited the acceleration of adoption by businesses. In the latest survey of C-Suite executives around the world, we see expectations for increases in productivity, creativity, and innovation while the ongoing concerns around trust and talent remain prevalent.
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