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29 October 2024 / Report
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Copy LinkCEOs are increasingly relying on their chief communications officers (CCOs) to safeguard corporate reputation and help seize business opportunities, given their key role in dealing with issues; challenges; and outspoken constituencies such as employees, customers, and activist investors. This trend has been especially pronounced since the COVID-19 pandemic and subsequent crises.
This article describes how the CCO role has evolved in terms of responsibilities and focus based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.
This article is part of a series of insight articles on the CCO role.
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