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16 January 2024 / Article
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Copy LinkCEOs will rely on their marketing and communications functions as important drivers of both short-term profits and longer-term growth over the next five years. When it comes to profitable growth in the year ahead, CEOs globally rank “increase sales via marketing” as their second-most-critical driver after “new products and services.” Innovation and marketing remain the core functions of business growth, while communications protects the base.
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