CMOs Augment Talent with AI Tools and Cut “Nonworking” Costs Along the Way

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C-Suite Outlook

CMOs Augment Talent with AI Tools and Cut “Nonworking” Costs Along the Way

19 January 2024 / Quick Take

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The CEO aligns with the C-Suite on attracting, upskilling, and retaining talent as a priority. In marketing, as the drive to automate work and assist existing talent with AI continues, cutting costs rises as an imperative for the CMO. This is part of realizing the benefits that are expected to come with AI adoption, but CMOs must do this at the same time as meeting CEO expectations that they will drive growth.

Trusted Insights for What’s Ahead^TM

This data echoes what we are seeing in more detailed research: AI’s first tangible deliverable is productivity gains. CMOs must focus on balancing creativity and differentiation with the opportunity to cut costs through automation/AI. Setting a clear vision for the talent on your team about how this will be done is critical to maintain commitment.

Talent and AI are top priority for both CEO and CMO; CMO is more focused on reducing costs

Note: Data based on 630 CEO and 81 CMO survey respondents.

Source: The Conference Board® C-Suite Outlook 2024: Leading for Tomorrow

The customer remains a major focus with 38% of CMOs selecting &ldquo

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