Using Corporate Philanthropy to Build Long-Term Perspectives

In February 2016, The Conference Board released Is Short?Term Behavior Jeopardizing the Future Prosperity of Business?, a key business issue report that highlighted constant pressures faced by managers of public companies to meet quarterly guidance and maximize profits, often at the expense of future profitability. This Giving Thoughts article looks at the role that corporate philanthropy and community investment can have in shifting a company’s focus to long-term value creation.