Increased Strategic Focus: More Impact, Less Stress for CMOs and CCOs?
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CEO Expectations of the CMO & CCO

Increased Strategic Focus: More Impact, Less Stress for CMOs and CCOs?

24 April 2025 / Report

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The March 2025 CMO+CCO Meter survey from The Conference Board reveals that while CEOs expect marketing and communications leaders to adopt a more strategic approach to their work, most remain focused on execution. This report examines the time spent on strategy versus execution and its correlation with business impact and workload stress, and offers strategies for prioritizing strategic work. This report leverages insights from a survey of communications and marketing executives, supplemented by ongoing qualitative research.

The March 2025 CMO+CCO Meter survey from The Conference Board reveals that while CEOs expect marketing and communications leaders to adopt a more strategic approach to their work, most remain focused on execution. This report examines the time spent on strategy versus execution and its correlation with business impact and workload stress, and offers strategies for prioritizing strategic work. This report leverages insights from a survey of communications and marketing executives, supplemented by ongoing qualitative research.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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