No More Tiers: Navigating the Future of Consumer Demand across China's Cities

The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies.

No More Tiers: Navigating the Future of Consumer Demand across China's Cities

Authors:
Louise Keely
Andrew Polk
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
Publication Date:
November 19, 2015

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. Presenting two new, complementary frameworks, this report can help companies develop a roadmap for the path ahead.

City Strata Replacing the tier system with a finer segmentation of the consumer market, 11 city strata are identified and ranked, based on an analysis of 200 variables.
Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.