No More Tiers: Navigating the Future of Consumer Demand across China's Cities

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No More Tiers: Navigating the Future of Consumer Demand across China's Cities

Authors:
Louise Keely
Andrew Polk
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
Publication Date:
November 19, 2015

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. Presenting two new, complementary frameworks, this report can help companies develop a roadmap for the path ahead.

City Strata Replacing the tier system with a finer segmentation of the consumer market, 11 city strata are identified and ranked, based on an analysis of 200 variables.
Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.