No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CFO Strategic Implications)

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No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CFO Strategic Implications)

Authors:
Louise Keely
Andrew Polk
David Hoffman
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Siqi Zhou
Publication Date:
December 11, 2015

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. The two concepts presented in this report are designed to enhance strategic focus for chief financial officers. The conclusions drawn will help identify new forecasting and market diligence requirements that call for more accurate market-sizing assumptions based on city-level and addressable market analyses.

City Strata Replacing the tier system, 11 city strata are identified and ranked, based on an analysis of 200 variables.
Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.