The Conference Board has launched its latest index, which measures consumer confidence and other consumer insights in 64 countries.
The Consumer Dynamics Institute recently published findings from its Global Consumer Confidence Index survey for the first quarter of 2019. Apart from gauging consumer confidence in 64 countries, the quarterly survey collects data on consumers’ spending plans for certain product categories and saving behavior. The index is still at historically high levels since its inception in 2005, though the overall index softened slightly in the readings from last quarter. Our findings reveal a mixed global picture. For example, spending intentions have moderated in North America and Europe but increased in Asia Pacific. You’ll find the report with more detailed insights and other resources here.
In other news, we invite you to participate in our survey on marketing topics. We are looking for executives in marketing, communication, and related roles to participate in our survey on trends in customer preferences/behavior, companies’ innovation practices, use of new tech in marketing, and plans for future marketing talent. Please take this survey or forward it to appropriate colleagues by May 20. The survey is anonymous, cell phone-friendly, and takes 10 minutes or less. We will share findings with survey respondents and will be happy to enter participants in a drawing of conference passes.