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Welcome to the first Marketing & Communications Center newsletter of 2019, intended to deliver trusted insights for you and your team on ‘What’s Ahead’. Each month, we’ll select a few insights from our latest research, let you know of new initiatives, provide opportunities to connect with peers and experts, and update you on thought leadership.
To get started, here is an insight from our annual flagship report, the 2019 C-Suite Challenge: The Future Ready Organization:
Developing the next generation of leaders is critical to future success. But is there enough emphasis on developing digital skills?
Submissions are now open for the 2019 Excellence in Marketing and Communications Awards, hosted by The Conference Board Marketing and Communications Center. Organizations that have made innovative use of digital, social, and mobile marketing and communications technologies can now submit their case studies for consideration at www.conference-board.org/2019mktgcommsawards. Entrants are asked to detail their initiatives, technologies used, and success metrics.
We are also delighted to be launching a new Market Insights & Analytics Council, open to senior executives responsible for leaders of market research, business intelligence, and data analytics. If you want to find out more about becoming a founding member, you can visit the council page here