Loading...
18 October 2024 / Article
Email
Linkedin
Facebook
Twitter
Copy LinkTo achieve business goals, today’s chief marketing officers (CMOs) need to have artificial intelligence (AI) and digital skills to leverage complex data—in addition to human intelligence, business capabilities to drive growth, and interpersonal skills to be effective collaborators and change agents across the company.
This article highlights what skills CMOs and CEOs consider most important skills based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.
This article is part of a series of insight articles on the CMO role.
Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
