The pandemic and other disruptive events have elevated the importance of communications teams being agile, adaptive, and proactive to respond to ever more frequently occurring incidents and (potential) crises. Constantly benchmarking and improving the plans, processes, and performance metrics for your crisis communications team are key to achieve the best outcome for your company in any crisis.
This challenge was addressed at a recent roundtable under the Chatham House Rule in the Marketing & Communications Center. Quotes appear in italics but are not ascribed to individuals or companies.
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