The Continuing Evolution of Crisis Communications Teams
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

The Continuing Evolution of Crisis Communications Teams

/ Article

The pandemic and other disruptive events have elevated the importance of communications teams being agile, adaptive, and proactive to respond to ever more frequently occurring incidents and (potential) crises. Constantly benchmarking and improving the plans, processes, and performance metrics for your crisis communications team are key to achieve the best outcome for your company in any crisis.

The pandemic and other disruptive events have elevated the importance of communications teams being agile, adaptive, and proactive to respond to ever more frequently occurring incidents and (potential) crises. Constantly benchmarking and improving the plans, processes, and performance metrics for your crisis communications team are key to achieve the best outcome for your company in any crisis.

This challenge was addressed at a recent roundtable under the Chatham House Rule in the Marketing & Communications Center. Quotes appear in italics but are not ascribed to individuals or companies. 

Trusted Insights for What's Ahead™

  • Recent crises have enhanced the role, effectiveness, and efficiency of crisis communications teams.
  • The biggest challenge for companies is monitoring and analyzing potential issues that could evolve into crises. Companies are striving to innovate and find ways to be proactive about detecting potential crises. Some solutions include creating internal feedback channels, building relationships with external consultancies and experts, and leveraging AI technology and social media.
  • Companies have shifted to a more collaborati
This publication is only available to Members. Please sign in to your myTCBTM account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here
 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Author

Other Related Resources

C-Suite Insights Newsletter - Subscribe to the must-read weekly newsletter for C-suite executives from The Conference Board
hubCircleImage