Exciting Times Ahead: Innovation & Exploration: The CMO+CCO Meter

As the turbulence in the economy presents opportunities and risks for growth, it also fuels innovation. The most salient example right now is the exponential availability of new technologies and tools driven by artificial intelligence. Exploring these advances is a natural habit for those in marketing and corporate communications. AI is not the only opportunity for those seeking improvements in efficiency and effectiveness. So, what are the most exciting areas of exploration in the next 12 months that are on the minds of CMOs and CCOs?

Insights for What’s Ahead

• AI will disrupt the functions of marketing and communications. It will radically improve efficiency in many areas of the creative/communications process, but humans will have to harness it to ensure effective outcomes. No company can afford not to explore the possibilities, but all companies must do so wisely.
• Corporate communications leaders anticipate rapid advancements in the ways that new platforms and tools can help find better means of tracking reputation, measuring the impact of their work, and predicting the issues that will arise.
• Marketing leaders are focusing their innovation efforts on improving the customer experience and building loyalty. Acquiring new customers will also be important and richer data, new applications and acceleration through AI will be explored.