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15 January 2025 / Quick Take
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Copy LinkThe economy and geopolitics continue to be key factors that both CEOs and the leaders of marketing and communications believe will have the greatest impact on their business in 2025. But chief marketing officers (CMOs) and chief communications officers (CCOs) are more attuned to inflation, AI, and technological advances than CEOs are.
Knowing how others are thinking of the year ahead helps you benchmark your own perspective and plot your course accordingly. Three general insights arise from the chart below.
Q: Select the top 2 external factors or issues that you think will have the greatest impact on your business in 2025. (% of CMOs, CCOs and CEOs selecting the top issues in each business area)
The perspective of the C-Suite Outlook 2025 is indicative of global trends but might not provide a precise picture of what is happening in one mark
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