Extreme Weather Inspires Cocoon Behaviors
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Severe weather affects a range of consumer spending behaviors, according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey. These events impact a range of sectors, in positive and negative ways, including utilities, grocery, food services, home remodeling, travel, transportation, clothing, home and car insurance, and even medical services.

Severe weather affects a range of consumer spending behaviors, according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey. These events impact a range of sectors, in positive and negative ways, including utilities, grocery, food services, home remodeling, travel, transportation, clothing, home and car insurance, and even medical services.

Trusted Insights for What’s AheadTM

Companies may want to assess how various types of extreme weather events could affect their business. This includes not only the impact on customer behavior but also the behavior of employees, suppliers, and other business partners. Apart from considering negative impacts to manage, companies should also consider the opportunities.

Extreme weather impacts a range of consumer behaviors 
but also provides opportunities

  • Learn from COVID-19. Sectors that address primary needs like food, utilities, housing, and transportation are most affected by extreme weather. Companies could learn from changes in behavior that occurred dur
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Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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