Innovating Your Way Through Tough Times: Communicate, Communicate, Communicate

Amid tough times, innovation may take a back seat to other issues. But innovation can also be the key to navigating through difficult economic and business environments and creating greater customer value. Whether in good or bad times, it is important to know how to communicate strategies for advancing innovation. 

• First, top leaders tie innovation to company purpose.
• Second, executives must shift management thinking toward the future to secure and enroll resources
• Third, innovators create a road map that holds complex innovation activities together.
• Fourth, executives must build belief in innovation’s potential, thus ensuring continuity for long-term disruptive projects
• Finally, the best leaders establish and leverage a superior value proposition that drives customer adoption. 

For more, see our innovation Tool Kit: Five Communication Strategies for Advancing Innovation.