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18 October 2024 / Article
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Copy LinkAround 71% of chief marketing officers (CMOs) operate in organizational setups that require coordination with other functions or business unit leaders, according to the March CMO+CCO Meter survey by The Conference Board, meaning that CMOs need to be well connected internally to work effectively.
This article highlights CMOs’ internal collaboration and the potential to further enhance it based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.
This article is part of a series of insight articles on the CMO role.
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