Do Your Customers Trust You?
![](/images/pubs_covers/Do-Your-Customers-Trust-You-copy.jpg)
-
Publication Date:
July 09, 2012
Management consultants Martha Rogers and Don Peppers argue that, for today's consumers, being trustworthy is no longer adequate. People now demand that companies be trustable—that they treat customers as partners and even family, preemptively acting in their best interests.
- CREATE AN ACCOUNT SIGN IN
-
Only available to members. Become a member.