The Social Business Benchmark Study: 2013 Preliminary Findings

Companies are starting to discover that the real value of social media lies not in marketing alone, but in leveraging the insights that they have gained—both offline and online—to be more responsive to key stakeholders, such as current or prospective customers, employees, and partners. This report explored the current state of social business and the impact social business is having on operations.

This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.