The adoption rate of social media by Fortune 500 companies pales in comparison to that of Inc. 500 companies over the same time. Adoption of six social media types—blogging, podcasting, online video, social networking, and wikis—has enjoyed the most growth. Seventy-seven percent of the Inc. 500 report using at least some social media tool. In 2007, just over one-quarter of the Inc. 500 reported that social media was "very important" to their business/marketing strategy.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.