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Social Media Settles In Among the 2012 Inc. 500

The adoption of blogs by the Inc. 500 has increased 7 percent in the past year as more CEOs provide content for them. At the same time, there is new evidence that social media results in a financial ROI by way of the recruiting effort. This new report is the outcome of a statistically sound study of the 2012 Inc. 500. There’s new incorporation of platforms and tools including Foursquare and Pinterest and a drop in the use of YouTube and Facebook.

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.


Research Report
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