The report is the outcome of a statistically sound study of the 2013 Fortune 500. The study examined these institutions to quantify their adoption of social media tools and technologies. In the past year, the Fortune 500 have increased their adoption of blogging by 6 percent, their use of Twitter for corporate communications by 4 percent, and their use of Facebook pages by 4 percent. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7 percent from 2012.
This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.