Millennials are embracing social commerce and putting their own mark on it. There is evidence that the companies that millennials like, follow, and pin change with time, as does their preferred way to purchase products. Smartphones and tablets are central to social-influenced purchasing. Older millennials (27-34 years old) engage with businesses on Twitter, while the youngest millennials (13-17 years old) are least likely to engage with businesses through social networking sites. If Facebook and Twitter move ahead with their plans to add “buy” buttons, it could be a game changer for social commerce.
This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.