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This issue of the JNCR is a special anthology edition for 2011, featuring 12 peer-reviewed articles written and edited by SNCR fellows. The topics focus on how to engage customers through Twitter, online behavioral targeting practices, and how and why mothers are joining online social networks. In addition, SNCR Senior Fellow Nora Ganim Barnes of the Center for Marketing Research at the University of Massachussets-Dartmouth expands her seminal research into social media usa by US corporations to focus on US charities.
This report was originally published by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.