The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Millennials and Social Commerce: Brands and Buy Buttons

As the first generation to be composed largely of digital natives, millennials constitute a significant segment of social commerce and social media users. Research conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth examines how millennial consumerism is driven through social media, while also questioning how purchasing varies across platforms.

This publication is complimentary.
To gain access to it and our other free content, click "Read more" and create an account.


Research Report (13 pgs)
Complimentary: Sign in or create an account to download.