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June 29, 2018 | Brief
THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
MULTI-PLATFORM COMMUNICATIONS
Winning the “Technology Innovation” award in the Nonprofit division, The Asia Foundation used new communication tactics to complete its 13th annual public opinion survey, “Afghanistan in 2017: A Survey of the Afghan People.” The goal of this initiative was to showcase the survey’s findings and reach key audiences across platforms. To successfully distribute the survey, the two remote survey teams, one in Kabul and one in San Francisco, needed to establish an efficient and effective communication method. Once the survey was conducted, numerous media and communication channels were used to disseminate the information to a wide audience.
THE ISSUE BEING ADDRESSED In a nation undergoing complex change and transition, Afghans continue to weather challenges: a fragmented political system, a decline in aid and growth, and ongoing security and terrorism threats. Even in the face of often seemingly imperceptible progress, Afghans are eager for a better future, and recent data reflects this sentiment.
“Afghanistan in 2017: A Survey of the Afghan People” is The Asia Foundation’s 13th annual public opinion survey in Afghanistan. The longest-running barometer of Afghan opinion, the survey has gathered the views of more than 97,000 Afghans since 2004 and provides a longitudinal portrait of evolving public perceptions of security, the economy, governance and government services, elections, media, women’s issues, and migration.
The survey is a complex and demanding project in the challenging environment of Afghanistan. The findings of the 2017 survey emerge amid the escala
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January 17, 2024 | Quick Take
