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CASE STUDIES

The American Society of Plant Biologists | THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS

THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
COMMUNICATIONS, COMMUNITIES, AND COLLABORATION

Winning the “Communications, Communities, and Collaboration” award in the Nonprofit Division, ASPB established external communication initiatives to create a more dynamic member experience. The organization recognized that an engaged community is more likely to purchase products, programs, and services; therefore, the organization created an engagement strategy to increase value and generate loyal customers. The strategy began by launching an inclusive, global online community called Plantae, bringing the plant scientist community together.

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