Business-to-business communication is an inherently difficult environment for community building. Yet in December 2006, Cisco Systems launched a campus in the virtual world of Second Life (SL) to do just that: foster a community by engaging employees, channel partners and customers on an emerging technology platform. Second Life is a virtual world built and owned by its residents. As a company committed to the changing world of work, Cisco saw the opportunity to leverage Second Life to promote the adoption of 3D immersive environments which, when combined with existing video and mobility tools, establishes what Cisco believes is a valuable new business collaboration platform.
This Case Study is exclusive to members of The Conference Board.
For information about membership click here.