Welcome to the April edition of the Marketing & Communications Center newsletter, intended to deliver trusted insights for you and your team about “What’s Ahead.” Each month, we select a few insights from our latest research, let you know of new initiatives, give you opportunities to connect with peers and experts, and update you on thought leadership.
This month I’d like to share a recent study done in collaboration with The Knowledge Agency® that I hope you will find of interest. Brand Equity Risk: Challenges in the Digital Marketing Era. Is anyone in your organization managing brand equity risk?
We are also delighted to be launching a new CIO Business and Transformation Council, open to CIOs, or the most senior executives responsible for business transformation in their organization. If you want to find out more about becoming a founding member, you can visit the council page here.