The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

CONFERENCE KEYNOTES

30 Insights from the 2019 Corporate Communications Conference: Intrigue, Influence, and Inspire

“Words, once they are printed, have a life of their own.”

Carole Burnett, actress

Intrigue, Influence, and Inspire

In a world dominated by social media, the public may own your narrative, but it doesn’t have to control it. Know the threats to your organization and who your influencers are and have a plan in place well ahead of time to respond to bad publicity, fake news, negative tweets, and whatever else may surface. However, corporate communications has expanded into much more than only responding to crises. Companies also need to communicate their purpose and tell their stories to both their workforce and the outer world through blogs, brand journalism, speaking gigs, and succinct messages. 

When 166 practitioners and experts met to discuss corporate communications, we took notes. Here are the highlights:

This publication is exclusive to members of The Conference Board.
Non-members can get complimentary access by clicking "Read more" and creating an account.

Share
  • LINKEDIN
  • EMAIL
  • TWITTER
  • FACEBOOK
Share

Pricing
Conference KeyNotes
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Click here to learn more about membership
)
Author
SheriRothman.jpg

Sheri Rothman

Senior Writer
The Conference Board