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Marketing & Communications Center Newsletter (Europe) - August 2019

Is traditional mass-marketing dead? Is micro-targeted communication the future or a mere illusion when it comes to reaching people? We discuss these in our series “Battle of the Marketing Minds.” If you didn’t see the first installment, catch up here

Is your brand trusted? Jennifer Cohan of Edelman recently talked to Steve Odland, CEO of The Conference Board, about the modern sources of brand trust. Listen to their conversation here

For the long view on purpose-driven marketing, we highly recommend our in-depth interview here with Vincent Stanley, Director of Philosophy at Patagonia, one of the world’s most iconic purpose-led companies. Vincent talks about working with his uncle and company founder Yvon Chouinard since the 1970s, to define and refine the company's mission, culture, and processes to make great outdoor gear and “to save our home planet.”

These are only three of the many pieces you can find on our Marketing & Communications Center website.


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