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Communications Publications



    July 2019 | Case Studies

    Refinitiv won a 2019 Excellence in Marketing and Communications Award in the Agile Marketing category, Corporate division for its Unified Customer Journey program.

  2. Marketing & Communications Center Newsletter (US) - July 2019

    July 2019 | Newsletter

    Are you still using Ad Value Equivalency (AVEs) to measure the effectiveness of your PR? You shouldn't be.

  3. Marketing & Communications Center Newsletter (US) - June 2019

    June 2019 | Newsletter

    Business and other key institutions—government, the media, NGOs—are facing a historic challenge of public trust

  4. Marketing & Communications Center Newsletter (US) - May 2019

    May 2019 | Newsletter

    Despite consumers caution about spending, a pullback does not appear imminent

  5. DNA of Engagement: How Organizations Create and Sustain Highly Engaged Teams—Implications for Asia

    April 2019 | Key Business Issues

    How do organizations with operations in Asia overcome cultural challenges to engage teams?

  6. Future of Work in Asia: The Digital Transformation Journey and Its Impact on How Work Gets Done

    April 2019 | Key Business Issues

    Hiring, developing, and training talent in Asia-Pacific and China will change as data provides critical insight into how to create customized individual retention strategies.

  7. Albertsons Companies Foundation—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    Albertsons Companies Foundation used the Impact Genome Project to make smarter decisions about the nonprofit organizations with which it would partner.

  8. Allstate Foundation—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    The Allstate Foundation updated its metrics and devised an outcomes-based social impact measurement and reporting strategy utilizing the Impact Genome Project.

  9. Moody's—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    Moody's injects a data-driven business focus to nonprofit evaluation and reporting using the Impact Genome Project.

  10. Marketing & Communications Center Newsletter (US) - April 2019

    April 2019 | Newsletter

    A new report calculates efficacy rates for standardized social outcomes, revealing that most nonprofit programs supported by companies achieve their targets