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Marketing Research & Insights-United States
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RESEARCH & INSIGHTS

CHALLENGE ASSUMPTIONS WITH INDEPENDENT DATA & INSIGHTS

From labor and economics to the best human capital, corporate governance, and sustainability practices, our research gives executives objective, relevant intelligence to inform their toughest decisions. The Conference Board thought leaders deliver insights through their research and through innovative diagnostic tools and comprehensive reference handbooks to keep you current in a world where the rules-and the risks-change daily.

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2024

10 Key Takeaways from the 2024 Digital Trust Summit

10 Key Takeaways from the 2024 Digital Trust Summit

16 April, 2024 | Brief

What Marketers Can Learn from the Barbie Movie’s Marketing Triumph

What Marketers Can Learn from the Barbie Movie’s Marketing Triumph

11 April, 2024 | Brief

CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams

CMOs and CCOs Say Hybrid Work Mostly Works for Their Teams

15 March, 2024 | Brief

Ramped Up for Success?

Ramped Up for Success?

05 March, 2024 | Brief

Performance Metrics in Marketing & Communications: A Work in Progress

Performance Metrics in Marketing & Communications: A Work in Progress

28 February, 2024 | Brief

CES 2024 Highlights

CES 2024 Highlights

14 February, 2024 | Brief

2024: A Year in Preview

2024: A Year in Preview

14 February, 2024 | Brief

Customers Drive Everything

Customers Drive Everything

07 February, 2024 | Quick Take

Preparedness Varies, but CMOs Are Agile and Ready to Respond

Preparedness Varies, but CMOs Are Agile and Ready to Respond

25 January, 2024 | Quick Take

Sustainability Remains a Compelling Story for CMOs, but Content Is Changing

Sustainability Remains a Compelling Story for CMOs, but Content Is Changing

24 January, 2024 | Quick Take

AI: The Hopes & Hoops for the C-Suite

AI: The Hopes & Hoops for the C-Suite

23 January, 2024 | Brief

As Digital Transformation Accelerates, Human Element Remains Critical to the CMO

As Digital Transformation Accelerates, Human Element Remains Critical to the CMO

23 January, 2024 | Quick Take

As CMOs Navigate AI, Aligning with CEO Growth Goals Is Crucial

As CMOs Navigate AI, Aligning with CEO Growth Goals Is Crucial

22 January, 2024 | Brief

Cyberattacks and Escalating Tensions Concern the CMO

Cyberattacks and Escalating Tensions Concern the CMO

22 January, 2024 | Quick Take

CMOs Augment Talent with AI Tools and Cut “Nonworking” Costs Along the Way

CMOs Augment Talent with AI Tools and Cut “Nonworking” Costs Along the Way

19 January, 2024 | Quick Take

CMOs See Profitable Growth Coming from Innovation, Automation, and New Business

CMOs See Profitable Growth Coming from Innovation, Automation, and New Business

18 January, 2024 | Quick Take

Looming Crises and Volatility Shape CEO Thinking and Opportunities for CMO

Looming Crises and Volatility Shape CEO Thinking and Opportunities for CMO

17 January, 2024 | Quick Take

CEO and CMO Perspectives for Driving Profitable Growth

CEO and CMO Perspectives for Driving Profitable Growth

16 January, 2024 | Brief

2023

How Marketing Teams Are Using AI Tools

How Marketing Teams Are Using AI Tools

05 December, 2023 | Brief

The CMO Rising: Challenges & Tools

The CMO Rising: Challenges & Tools

21 November, 2023 | Report

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