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Sales Publications


  1. Marketing & Communications Center Newsletter (US) - June 2019

    June 2019 | Newsletter

    Business and other key institutions—government, the media, NGOs—are facing a historic challenge of public trust


  1. Opening Up to Outsiders: Case Studies from Lego, GE, L’Oréal, and Haier

    August 2017 | Case Studies

    Profiles of Lego, GE, L’Oréal, and Haier show how these companies have have driven digital transformation by opening up to outsiders.

  2. Millennials and Social Commerce: Engagement Leads to Sales but Paid Social May Not

    July 2017 | Research Report

    This SNCR 2020 article is the second edition of a study that investigates how millennials' activity on social media translates into sales for companies and brands.


  1. 2011 Senior Sales Executive Conference KeyNotes Report

    January 2012 | Conference KeyNotes

    The role of the sales department has evolved into increasing value for the client through sales enablement. To ensure that your sales team does this as effectively as possible, start by changing how your sales team operates.


  1. Forging an Effective Sales Organization

    February 1999 | Research Report

    Without a solid sales organization, your corporation could be out of luck or even out of business. What steps are companies taking to boost their sales organizations?