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Communications Publications


  1. Marketing & Communications Center Newsletter (US) - May 2019

    May 2019 | Newsletter

    Despite consumers caution about spending, a pullback does not appear imminent

  2. DNA of Engagement: How Organizations Create and Sustain Highly Engaged Teams—Implications for Asia

    April 2019 | Key Business Issues

    How do organizations with operations in Asia overcome cultural challenges to engage teams?

  3. Future of Work in Asia: The Digital Transformation Journey and Its Impact on How Work Gets Done

    April 2019 | Key Business Issues

    Hiring, developing, and training talent in Asia-Pacific and China will change as data provides critical insight into how to create customized individual retention strategies.

  4. Albertsons Companies Foundation—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    Albertsons Companies Foundation used the Impact Genome Project to make smarter decisions about the nonprofit organizations with which it would partner.

  5. Allstate Foundation—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    The Allstate Foundation updated its metrics and devised an outcomes-based social impact measurement and reporting strategy utilizing the Impact Genome Project.

  6. Moody's—Toward Standardized Social Outcomes for Companies

    April 2019 | Case Studies

    Moody's injects a data-driven business focus to nonprofit evaluation and reporting using the Impact Genome Project.

  7. Marketing & Communications Center Newsletter (US) - April 2019

    April 2019 | Newsletter

    A new report calculates efficacy rates for standardized social outcomes, revealing that most nonprofit programs supported by companies achieve their targets

  8. Toward Standardized Social Outcomes for Companies

    April 2019 | Research Report

    A new pilot study from The Conference Board and the Impact Genome Project® (IGP) introduces standardized social outcomes to help measure and compare the performance of societal investments. The standardized outcomes allow for benchmark metrics, including efficacy rates and cost per outcome.

  9. Brand Equity Risk: Challenges in the Digital Marketing Era

    April 2019 | Research Report

    What’s the impact of digital and social marketing on brand equity? What are the risks? Members of The Conference Board® and other organizations participated in a study conducted by research consultants The Knowledge Agency® to determine these risks, their probability, and impact, as well as the ways organizations are addressing them.

  10. Marketing & Communications Center Newsletter (Europe) - March 2019

    March 2019 | Newsletter

    Customers place a higher value on the experience of using a product than on the product itself, and CEOs see enhancing "the experience" as the way to future success