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02 April 2025 / Article
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Copy LinkSocial media is a dominant force in shaping attitudes and behaviors, but understanding people’s attitudes to social media should shape the way the marketers and communicators best harness the power of the channel. Recent events and major players may be negatively affecting the perceptions of the efficacy of the channel, but the latest data show consumers are still engaged.
Social media is a dominant force in shaping attitudes and behaviors, but understanding people’s attitudes to social media should shape the way the marketers and communicators best harness the power of the channel. Recent events and major players may be negatively affecting the perceptions of the efficacy of the channel, but the latest data show consumers are still engaged.
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