Sustainability Needs Marketing and Communications Expertise Now More Than Ever
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

C-Suite Outlook

Sustainability Needs Marketing and Communications Expertise Now More Than Ever

/ Article

As the sustainability landscape becomes increasingly complex due to shifts in stakeholder attitudes and the political and legal environment, marketers and communicators play a key role in shaping how companies communicate their environmental and social sustainability programs. It is vital for chief marketing officers (CMOs) and chief communication officers (CCOs) to stay attuned to their audiences’ opinions and think holistically about business implications of their sustainability agenda. They also need to think long term should cultural winds change again. This is a conclusion from C-Suite Outlook 2025: Seizing the Future, based on the perspectives of 1,722 C-Suite executives, including 508 CEOs and 288 CMOs/CCOs.

As the sustainability landscape becomes increasingly complex due to shifts in stakeholder attitudes and the political and legal environment, marketers and communicators play a key role in shaping how companies communicate their environmental and social sustainability programs. It is vital for chief marketing officers (CMOs) and chief communication officers (CCOs) to stay attuned to their audiences’ opinions and think holistically about business implications of their sustainability agenda. They also need to think long term should cultural winds change again. This is a conclusion from C-Suite Outlook 2025: Seizing the Future, based on the perspectives of 1,722 C-Suite executives, including 508 CEOs and 288 CMOs/CCOs.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

This publication is available to you, but you need to sign in to myTCB® or create an account to access it.To learn more about becoming a Member click here. To check if your company is a Member, click here

Forgot Password?

 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Create Account  

Members of The Conference Board get exclusive access to Trusted Insights for What’s Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Other Related Resources