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29 January 2024 / Article
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Copy LinkUS consumers continue to worry about climate: 70% of the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey are worried about climate change—the long-term shift in temperatures and weather patterns. This is slightly up from last year, especially among $100k+ households (+8 ppts) and Gen Z consumers (+6 ppts).
People’s widespread concern about climate contrasts with a sense of not knowing how their behaviors contribute to greenhouse gas emissions. Those most worried include younger generations; Asian, Black, and Hispanic consumers feel the least informed.
This presents an opportunity for companies to be educators and role models for customers and employees in their role as vendor and employer. They can message through suitable channels and model climate-friendly behaviors in their production plants, offices, and stores, and elsewhere.
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