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21 August 2023 / Quick Take
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Copy LinkThis question, posed in our CMO+CCO Meter survey, points at the evolving role of the marketer as one of influence, persuasion, and understanding—not just in the customer world but also inside the enterprise itself.
This question, posed in our CMO+CCO Meter survey, points at the evolving role of the marketer as one of influence, persuasion, and understanding—not just in the customer world but also inside the enterprise itself.
Marketing is core to driving business growth, but relationships are becoming more important to apply that driving force The traditional skills of marketing leadership remain—driving growth requires sharp business acumen, holistic thinking, and creativity—but compared to those in communications, the ability of a CMO to connect with other leaders, understand their drivers, and then influence them to garner support become more important. Marketing leaders of the future will need to develop differential powers of influence.
The traditional approach of rotating marketers through different business functions still resonates with leaders thinking about future talent development. This develops empathy, understanding, and credibility but must be coupled with the art of creativity to generat
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