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CMO+CCO Meter

A recurring tracker of marketing and communications leaders about their impact on the business, their resources, and overall satisfaction.

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  •  + 17% Impact perceived by CMO/CCO
  •  + 13% Impact perceived by CEO
  •  - 2% Satisfaction with budget
  •  + 1% Satisfaction with team
  •  + 1% Satisfaction with tools
  •  - 3% Overall enjoyment of role
  •  - 3% Satisfaction with workload
  •  + 6% Satisfaction with recognition

    • Overview

    The CMO+CCO Survey, fielded thrice a year, aims to capture the sentiments of Chief Marketing Officers and Chief Communications Officers about their impact on the business, resources (budget, team, and tools), their workload, and the recognition they receive.

    If you would like to participate in future runs of this survey, please let us know. You can email Megan Peffer (mpeffer@tcb.org).

    CMO+CCO Meter Dashboard Preview

    Access sentiments — like the one to the left — to help you and your company make more informed decisions.

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