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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Considering the rapid changes in the market and technology landscapes, what essential skills will CCOs need more in the next two to three years? That’s the question we asked in our most recent CMO+CCO Meter. Let’s see how the new skills and the old capabilities rank.
The answer is clear: data, digital, analytical, and AI skills are the top priorities, but continually honing agility and adaptability remains core to the role of the CCO.
Future CCOs also need to be skilled business strategists and operators, capable of proving the ROI of their actions and their impact on driving growth (similar to the marketing leaders’ priorities). While technology-related skills may be growing in importance, the traditional skills of effective communication remain vital (1 in 4 respondents say they will be needed even more) but can always be improved.
In this era of rapid c
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Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
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